Sandbox Brings K-Pop To Life With SM Brand Marketing
The Sandbox struck a partnership with SM Brand Marketing. Together they aim to bring a fan-centric K-Pop experience to the metaverse. Fans can soon access NFTs on the Play2Create ecosystem. With more delightful partnerships, The Sandbox continues to grow its ecosystem. Of its latest announcements, The Sandbox has just struck an explosive partnership with SM Brand Marketing. In detail, this collaboration will bring a Play2Create (P2C) model onto The Sandbox. This means that fans on the platform will be able to produce NFT goods based on SM Intellectual Property (IP). ‘ Indeed, this marks the first partnership with the Metaverse platform
