Monster NFTs Coming, Monster Beverages Files With USPTO
  • Monster Beverages Corp joins the NFT bandwagon. 
  • The entity applies for four applications with the USPTO.
  • All four applications relate to the metaverse and NFTs. 

As the popularity of NFTs continues to blaze, the F&B sector is also caught by its bright light. The latest of NFT’s newest adopters is Monster Energy. In detail, the beverage announces its intention to launch NFTs. 

Specifically, Monster Beverages Corp. files with the United States Patent and Trademark Office (USPTO) to apply for four trademarks focusing on the metaverse and NFT applications. 

In particular, these four trademarks are specific to four types of new blockchain-related virtual goods from Monsted Energy. According to the USPTO data, the first filing is about downloadable virtual goods. 

These virtual goods cover food, beverages, sports, gaming, supplements, music, and apparel. To specify, these downloadable media are authenticated by NFTs. In fact, the application will come with software facilitated by blockchain data interactions. 

Moving on, the second trademark talks about a retail store as well as an online retail store service. These too will be authenticated by NFTs. Additionally, they will also be authenticated by an online marketplace for sellers and buyers of virtual goods. 

Next, the third filing will be entertainment-focused services related to virtual apparel. Lastly, the fourth application is all about software to facilitate the transfers of digital assets between users that use blockchain technology.   

While these are all very exciting developments to come from Monster Beverages, this will still take some time to come into play. For instance, USPTO suggests the first application could take over 7 months to process. 

Meanwhile, Monster Beverages Corp is already seeing positive reactions from investors. To highlight, Monster Beverages Corp’s stock went up by 1.18% on Thursday closing at a price of $80.35. 

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