Beverage Brand Neuro Buys Bored Ape For $1M

• Neuro purchased Bored Ape #8585 for 777 ETH (over $1M).
• The beverage brand, along with its founder has been supporting causes like human rights and disaster relief.
• Bored Ape #8585 is the 423rd most rare primate on BAYC NFTs.

Neuro, a lifestyle drink company, had the Bored Ape Yacht Club community fired up after the beverage brand purchased Bored Ape #8585 for 777 ETH or $1,018,000.

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In a tweet, the beverage brand shared a photo of their newly purchased Bored Ape non-fungible token (NFT), teasing its followers by writing phasing: “stay tuned.”

Neuro is a major privately-owned lifestyle drink company founded by Sanela Diana Jenkins in 2009. The company, which has 65,000 locations worldwide, was moving a variety of products, including major chains and retailers from Walmart, Target, and Amazon. Some celebrities, including Lady Gaga, Kate Hudson, Cindy Crawford, and Elton John, are drinking Neuro on a daily basis for its crisp flavor and health benefits.

As an iconic philanthropist, Sanela and her company have been backing causes, including Human Rights, Disaster Relief, and Environmental causes. The beverage brand’s newly purchased NFT signifies that the firm was looking to get ahead in the Web3 space by owning NFTs as a start.

The BAYC #8585 is a five-trait trippy fur ape, with a King’s crown hat, phoneme vuh mouth, and heart eyeglasses. According to Rarity Tools, these traits have led Bored Ape #8585 as the 423rd most rare primate. 
According to the NFT’s sales history at OpenSea, Bored Ape #8585 was initially sold at 5.9 ETH a year ago. Approximately 15 hours ago, the NFT was purchased by OpenSea user Love2626 for exactly 777 ETH and was immediately transferred to the newly created account of Drink Neuro. Aside from the newly purchased NFT, Drink Neuro also owns three more NFTs from its OpenSea account, including a BAYC Honorary Collection, a Poser NFT, and a Diamond Supercar Club NFTs.

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