- VeChain (VET) recognizes the growing consumer trend for sustainability.
- It challenges corporations to recognize this demand and implement sustainable measures.
- The project also encourages unique x-to-earn mechanisms to inspire innovation.
VeChain empowers consumers and corporations to blend innovation and rewards and elevate sustainable measures together. The sustainability and green initiatives blockchain VeChain (VET) began its journey alone but now it has grown its ecosystem to include more eco warriors and continues to grow the ideology.
In detail, the project mentions how consumers across the world are showing interest in sustainable choices and our sharing their initiative online. However, VeChain notes that this is still only 10% of the consumer population.
To leverage this interest VeChain stresses on the importance of change having to come from both sides. Not only should consumers take responsibility but corporations should also meet this growing demand. It says sustainability should be the number one purchase criteria.
Adding on, VeChain incentivizes corporations to go another step to entice consumers. It says to pair sustainability with another element such as affordability, convenience, and quality the interest will grow further.
VeChain highlights that consumers, communities, and individuals are interested in sustainability and are willing to do their part. The interest is there and it is time for corporations to recognize the demand and leverage it to boost their social responsibility.
To further support corporations in creating innovative steps to implement sustainability into their brand narrative, VeChain asks consumers what more they’d like to see. Already many brands have taken upon unique X-to-earn mechanisms to reward sustainable behavior.
The more exciting and simplified X-to-earn initiatives taken by brands, the more active participation they will receive. So far the VeFam community responded with ideas such as transact-to-earn and participate-to-earn.
