- VeChain CEO explains how important it is to make sustainability an inclusive activity.
- He recognizes that many see becoming sustainably as an expensive feat.
- Thus, VeChain is working to reward sustainable measures and motivate people to do good.
VeChain has made many incredible strides since the epic reveal of its VeBetterDAO and two new token initiatives. Since then, the VeChain ecosystem has welcomes many new partnerships with like-minded leadership that wish to take a more sustainable approach with innovation.
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CEO, Sunny Lu, goes on to explain how important sustainability is and how it inspired the next moves for VeChain as an ecosystem. He begins by explaining how the majority of the world views sustainability as a luxury.
After giving it some thought he noticed that this is true. Sustainable approach to most things in our world comes with great costs. In more cases than not, choosing sustainable options incurs additional costs. This is very discouraging for many to implement sustainable initiatives.
Sunny Lu comes to the conclusion that taking sustainable steps should not cost anyone more than what is necessary. In fact, he believes that choosing sustainable steps should be highly rewarded. Hence those who take sustainable measures should feel good about what they’re doing for our planet.
He remembers when he had moved to Milan and had to pay between 20%-30% upon choosing green level recyclable energy. He says this shouldn’t be the norm, everyone should be rewarded when they choose sustainability.
All in all, Lu says VeChain and VeBetterDAO is working to motivate everyone to do good and get rewarded. Ultimately this will boost sustainability, to make it inclusive and a first thought instead of an afterthought. As always, VeChain continues to offer fair and rewarding sustainability measures for operations around the world.
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