- Fremantle has partnered with Theta Labs to launch NFTs.
- The NFTs will be launched in celebration of the 50th season of Fremantle’s hit The Price Is Right.
- Aside from Fremantle, Theta Labs has collaborated with Katy Perry and other media companies.
Media juggernaut Fremantle has announced that it has partnered with Theta Labs. In celebration of the 50th season of its television hit The Price Is Right, the former will mint NFTs to immortalize its most unforgettable moments.
According to the media company, some NFTs will feature popular games like Plinko, Cliff Hangers, and Punch-A-Bunch. These NFTs will go live on the ThetaDrop marketplace, although the company did not specify the launching date.
Fremantle Vice President of Commercial and Licensing Angela Hueber said:
“Theta’s low-cost, green NFT platform stood out as the best choice, and their previous sold out NFT drops with some of the most well-known brands and artists reassured us that it was the right home for our legendary series.”
Aside from Fremantle, Theta Labs has collaborated with media and celebrities such as Katy Perry, Fuse Media, and Jukin Media.
