DeFi Technologies Introduces XRP ETP to Boost Crypto Investments in Europe

• DeFi Technologies introduces XRP ETP in Europe for seamless investment.
• Valour, a DeFi Tech subsidiary, expands crypto offerings, bridging traditional and digital assets.
• Valour pioneers XRP ETP, meeting demand and advancing crypto investment evolution.

DeFi Technologies is set to revolutionize Europe’s crypto landscape with the launch of an XRP Exchange-Traded Product (ETP) in December 2023.

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This game-changing move, facilitated through its subsidiary Valour Inc, provides a secure and accessible gateway for investors to engage with XRP, the fifth-largest global cryptocurrency boasting a $31.6 billion market cap.

The ETP will be available on major European exchanges, accessible through banks and brokerages, meeting the rising demand for diverse digital assets like Cardano, Solana, Avalanche, Binance Coin, Bitcoin, and Ethereum.

Valour’s commitment to innovation extends beyond XRP, with plans to expand its ETP offerings, incorporating traditional assets and physical holdings. This announcement comes as Europe embraces XRP ETPs, setting the stage for the burgeoning crypto market in the region.

DeFi Technologies emphasizes the utility of XRP within RippleNet, particularly for efficient international transfers, further enhancing its appeal. Meanwhile, in the United States, anticipation grows for the approval of a spot-based XRP ETF, underscoring the dynamic evolution of the crypto world.

In a statement, Marco Infuso, Chief Sales Officer of Valour, expressed excitement about the introduction of XRP ETPs, recognizing it as a substantial expansion of their product offerings.

The move aligns with the increasing demand for diverse digital asset investments in European markets. Valour’s strategic focus on product innovation positions it as a key player in shaping the future of the crypto investment landscape.

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