- Binance is partnering with musical artist The Weeknd.
- The crypto exchange will sponsor The Weeknd’s global concert tour.
- HXHOUSE will collaborate with the partners for exclusive merchandise.
The crypto and music community is ecstatic over Binance’s latest partnership with The Weeknd. The partners will provide the first-ever web3 enhanced tour. The crypto-powered world tour will integrate web3 technology to deliver an exciting fan experience.
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In detail, Binance will be the official sponsor for The Weeknd’s ‘After Hours Til Dawn’ tour. This concert will be the first tour to ever integrate with web3 technology. Truly, this will be a historic milestone for entertainment in web3.
The concert will be in collaboration with HXHOUSE. The brand is a think-centre and community incubator for creative entrepreneurs. In addition, an exclusive NFT collection for the tour will be available along with branded tour merchandise.
More so, concert attendees will receive virtual ticket stubs and all fans will have access to commemorative NFTs. Indeed, the web3 universe is slowly delivering all that it once promised to the global public.
To highlight, The Weeknd says that Biannce is all about the community and the people. He says that above all, Binance elevates inclusion. “I was impressed by their focus on users and innovative edge. It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause.” He concludes by saying that there are so many possibilities with crypto and that this step is just the beginning.
Similarly, Biannce Co-Founder, Yi He says that Binance is excited to be the exclusive partner of The Weeknd’s tour. They are eager to give the public and the fans the chance to interact with crypto in a new arena. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
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