- Dunamu are the new shirt sponsors of Italian football club Napoli.
- The Upbit logo will be displayed on billboards near the Diego Armando Maradona Stadium.
- Upbit logo to make the first appearance on Napoli shirt on Wednesday.
A recent report states that Dunamu, the largest cryptocurrency exchange in Korea, has entered the football industry. A deal between the crypto exchange and Napoli FC has reportedly been finalized, with the company’s cryptocurrency exchange’s Upbit logo appearing below the number on the back of the Partenopei uniform.
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The sponsorship deal will also see the company’s logo appearing on advertising boards around the Stadio Diego Armando Maradona in Naples, Italy.
By entering into a partnership with an Italian football club, Dunamu has demonstrated that the cryptocurrency market is far from being on the verge of collapse. This is in spite of the bear market condition that has persisted in the cryptocurrency industry and the fact that the majority of digital currencies have failed, just like the recent FTX collapse.
Napoli is leading Serie A after a perfect 2022–23 home season. They’ve only lost once in all competitions, and that was to Liverpool in a Champions League match that ultimately didn’t matter for either team’s chances of advancing from the group stage.
On Wednesday, when Napoli plays Inter Milan in the first Serie A game after the World Cup break, the Upbit logo will make its debut on the Napoli jersey for the first time. On December 21st, Napoli suffered an unexpected 4-1 loss in a friendly against French club LOSC Lille, so it remains to be seen if they can regain their dominant form before the world cup which was held in Qatar.
Cryptocurrency exchanges’ forays into the football industry are nothing new. It has been just over a month since Crypto.com, one of the world’s most prominent cryptocurrency exchanges, signed on as the official sponsor of the Fifa World Cup 2022. The cryptocurrency industry is poised for rapid growth in the coming years as a result of such partnerships increasing the currency’s profile around the world.
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