As reported by Reuters Universal Music Group (UMG.AS) has obtained a Bored Ape NFT. This will be the head of a digital music band made of NFT characters.
Read CRYPTONEWSLAND onIn November, the company collaborated with Bored Ape Yacht Club to create “KINGSHIP,” a virtual NFT band.
Last month, the multibillion-dollar music company and Curio, an NFT platform, formed a partnership to produce digital artifacts for artists.
Earlier in March, Universal Music Group announced an alliance with Billboard. For those who are not in the loop, the music and entertainment publication is also immersing into NFTs. In fact, the partnership aims to develop NFTs honoring notable chart records.
On Friday, Universal’s 10:22 PM label spent $360,817 or 125 ETH to purchase Bored Ape #5537, a non-fungible token from the well-known Bored Ape Yacht Club NFT series. Also, in a tweet from KINGSHIP, the ape was introduced as a female character named Manager Noët All, whose purpose was to guide KINGSHIP to greatness.
KINGSHIP, which exists only in virtual form, created its own website and existence on messaging platform Discord. In addition, they aim to produce music and provide virtual performances in the metaverse.
By 2022, sales of Bored Ape Yacht Club non-fungible tokens had exceeded $1 billion. Celebrities and investors had made it a status symbol.
KINGSHIP will be learning how to produce characters and stories that will give rise to enthusiasm in the metaverse.
Also, Universal’s 10:22 PM creator Celine Joshua said, “We hope to make the KINGSHIP universe as entertaining and immersive as possible”. Moreover, the Web3 label, which discovers and develops artists, brands, digital creators, and intellectual property, promised more to come.
Universal Music Group is a record company behind Taylor Swift, Ed Sheeran, Drake, and many more big names in the music industry.
Explore how #BlockDAG's recent $27.7M raise and dashboard upgrade positions it against Dogecoin and #BinanceCoin…
#Cardano roars back to $0.48, igniting investor optimism with a surge in trading volume and…
#XRP's potential surge to $18? Analysts analyze the bull flag pattern amidst Ripple's legal battle…
#Tether develops a #P2P financial terminal using #Holepunch tech to enhance market stability and decentralize…
#Ethereum bulls charge ahead! Bullish signals abound, but market volatility looms. Will #ETH break resistance…
#Binance Labs supports Magic Square's new #IDOplatform focusing on equitable #Web3 investment access.#MagicSquare