- Trump Media and Crypto.com partner to launch Truth.Fi ETFs targeting digital and U.S. industries.
- $250 million investment supports ETFs focused on Bitcoin and American energy sectors.
- Truth.Fi products aim for global release across the U.S., Europe, and Asia by year-end.
Something big is brewing in the crypto world. Trump Media has officially joined forces with Crypto.com and Yorkville America Digital to take on exchange-traded funds in a big way. This isn’t just a new product rollout—it’s a loud, strategic move into the digital finance space. Together, the three companies are setting up to launch Truth.Fi-branded ETFs that will focus on digital assets, American energy, and homegrown industries. With a hefty $250 million lined up and ready to go, there’s no doubt this team is playing to win.
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Truth.Fi’s Vision: American Roots, Digital Future
Trump Media recently signed a binding agreement with both Crypto.com and Yorkville America Digital. That official deal came just a month after an earlier non-binding version sparked early interest. Now the wheels are in motion to launch a series of ETFs and exchange-traded products using the Truth.Fi label.
Crypto.com’s U.S. broker-dealer, Foris Capital US LLC, will be responsible for distributing these funds to investors. The planned ETFs aim to showcase both digital assets like Bitcoin and industries that represent American self-reliance, such as energy and manufacturing. This combination blends high-tech finance with patriotic values—an unusual but eye-catching strategy.
Trademarks already filed include the Truth.Fi Bitcoin Plus ETF and the US Energy Independence ETF. A few separately managed accounts (SMAs) are also on the table. The message is clear: these offerings are designed to appeal to investors who want to support innovation while backing American-made growth.
A Partnership That Could Reshape the Game
The $250 million investment is being held by Charles Schwab, a name that adds both credibility and scale. Schwab also plans to launch crypto trading services next year, which could give these ETFs even more momentum. While the exact mix of assets hasn’t been revealed yet, the launch feels timed to perfection. This collaboration isn’t just about making headlines. It’s about changing the way finance works.
Trump Media is looking beyond borders and aims to launch the Truth.Fi products internationally. If things go according to plan, these funds could be trading in the U.S., Europe, and Asia before the year wraps up. The move sends a bold message. By combining digital currencies with a focus on American strength and independence, the Truth.Fi brand is positioning itself as more than just another ETF provider. This is a serious step into the world of modern financial tech.
With Crypto.com handling the infrastructure and Trump Media bringing a recognizable brand, these ETFs could pull in major attention. For investors, the draw isn’t just potential returns—it’s also the story behind the funds. Everyone’s watching. And if this strategy works, expect other traditional firms to take notes—and maybe even follow the lead.