Sheffield United Partners with Solana Meme Coin MANEKI for the 2024/25 Season

• MANEKI has become the principal sponsor for Sheffield United, debuting on their jerseys during the 2024/25 season.
• The partnership marks a significant crypto sponsorship, following the FA’s ban on betting companies in English football.
• Sheffield United’s historic Bramall Lane stadium will serve as the stage for introducing MANEKI to thousands of football fans.

Sheffield United and Maneki, the Solana-based meme coin, have partnered to become the shirt sponsors for the new season 2024/25. From October 18, when Sheffield United plays Leeds United, the special Maneki logo will feature on the Blades’ classic red and white color.

A Significant Milestone for Maneki

This partnership marks a major milestone for the Maneki brand, gaining official approval from the Football Association. The collaboration introduces the Maneki logo to a wider audience, allowing the brand to make its mark in English football. 

The aim is to engage more than 32,000 fans of one of the oldest football stadiums, Bramall Lane, and sports fans across the United Kingdom. This sponsorship is aimed at exposure and entering the world of sports marketing. Maneki’s unique branding, featuring a cat emblem, positions it as a standout among traditional sponsors.

The entry of Maneki into the realm of football sponsorship follows the English Football Association’s recent ban on betting companies from team sponsorships. As a result, various cryptocurrency projects have emerged to fill this gap, seizing marketing opportunities within one of the world’s most popular sports. The recent trend shows that web3 firms are increasingly investing in partnerships with Premier League and British clubs, spending a record $170 million on such agreements.

The Rise of Meme Coins in Sports Marketing

The trend of crypto and meme coin sponsorships is poised for growth as more projects seek to capitalize on the visibility that sports provide. The popularity of meme coins like Maneki, makes them appealing candidates for promotional agreements. Wintermute has reported that these meme coins account for over 40% of Solana’s trading volume, showcasing their impact in the crypto space.

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The partnership with Sheffield United demonstrates a shift in how sports sponsorships are evolving, integrating cryptocurrency into mainstream sports culture. As the season unfolds, fans and $MANEKI holders will have the opportunity to showcase their support with new Sheffield United shirts featuring the distinctive Maneki logo, available now at the Blades Superstore and online.