ZTX, a Web3 virtual world and creator platform, is set to release its eagerly awaited beta v2, which is set to go live in early October. This new release will add manual labor, harvesting, crafting, and other immersive activities that can generate real income streams for players.
Players spend hours in virtual worlds exploring and participating in activities and experiences but usually have little to show for their efforts. With ZTX and the harvesting update, players will be able to collect different types of materials and combine them to craft unique and creative items and collectibles that can be traded, sold, or showcased in the user’s in-game home or gallery. By adding a monetization factor to in-game activities via secondary market trade on various NFT platforms, ZTX is helping to bridge the Web2 and Web3 divide.
There are many benefits to this approach. Not only does it improve user engagement via better immersion and game mechanics, but it allows creators to add their own unique contributions to the platform. By monetizing such contributions and activities, users can generate real incomes, a trend that is redefining what is possible in the virtual world.
“We always meant for this platform to serve as a way for users to monetize while being creative. Step by step, we are implementing measures to embrace more UGC creativity, and we will make sure that activities ranging from chopping virtual trees to decorating virtual clothing and buildings can all lead to recognition of creators with financial payouts,” Alexx, Leader of Creative Direction & Innovation at ZTX, said in a statement.
Because ZTX focuses on users and creators, it has successfully built traction and retained users. With new harvesting and labor functions alongside earning capabilities, ZTX expects further user growth and better returns for users in the form of in-game earnings and community growth.
The launch of the upcoming release will be shared on ZTX’s official X account, and participants will receive rewards and other incentives for ZTX’s upcoming token launch, which is scheduled for Q4, 2023.
Enhancing Gameplay and Customization
Improvements and enhancements in ZTX’s offerings do not stop at thoughtful game design and beneficial capabilities aimed at users and creators. ZTX also brings community, collaboration, fashion, and customization to all on-platform experiences and activities.
One major milestone that attests to this fact is ZTX’s partnership with Lenged, a virtual fashion design platform and community with over 18 million followers. It is a well-known and respected name in the 3D metaverse space. Lenged creators come from all around the world and have access to Lenged Studio, Lenged World, and Lenged Branding, all of which provide marketing, development, and expansion tools, respectively, to its community members and users.
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Lenged generated approximately $2 million in sales last year. However, none of these sales occurred in the Web3 space. Instead, all of Lenged’s sales have so far been generated via legacy Web2 channels, and the platform has actively sought out opportunities for tapping into the promising Web3 industry.
By partnering with ZTX, Lenged will offer users on-chain collections of futuristic fashion items. The inaugural digital drop from Lenged to ZTX users will consist of three distinct collections of head-to-toe 3D wearables. These collections will be available exclusively to owners of ZTX Genesis Homes that are part of the ZTX Fashion District. Item pricing and the timing of the drop will be revealed soon, but a portion of the collection will be available to ZTX Fashion Genesis Home owners at no cost.
The Colossal Web2 and Web3 Divide
Web2 vs. Web3 can be thought of as a tale of two different worlds. Web2 is based on centralization and power that is in the hands of the few. It is also web-based, and data is owned by the network. Web3, on the other hand, is based on decentralization and user empowerment and is built using cryptographic protocols. It runs on smart apps and smart contracts and users own their data.
Collaborations such as these are important for closing the gaps between the Web2 and Web3 spaces. At present, there are few user onboarding channels, limited app integrations, and ineffective finance rails for Web2 and Web3 regarding virtual experiences and blockchain-based cryptographic tokens. With the right systems in place, Web2 can offer familiarity, and Web3 can offer new business models. Web3 can offer tokenization, decentralized finance (DeFi), and other innovative ways to generate revenue, while Web2 can offer new users hungry for innovative offerings. Web3 also promises more secure, democratic, and user-centric operational environments and better collaboration, diversity, and support when it comes to innovation and growth. Web2 can return the favor with more familiarity and hassle-free communication channels.
Until now, the challenge has been to bridge the gaps between these worlds while educating users and delivering the utility needed to make new initiatives a success. This is what ZTX hopes to achieve with the upcoming beta launch and via the partnership with Lenged. These milestones promise to bring creators, collectors, investors, partners, brands, and new users together on the ZTX platform like never before. They can open the doors to increased innovation, collaboration, design, and experimentation for millions of creatives and users around the world.
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