- Nissan files new Web3-related trademarks to expand its digital presence.
- Plans include creating virtual assets and launching an NFT marketplace.
- Nissan aims to offer metaverse advertising and entertainment services to connect with consumers in new ways.
Nissan is the latest company to jump on the Web3 bandwagon, joining a growing list of car manufacturers exploring the potential of blockchain technology and digital assets. The Japanese automaker recently filed four new Web3-related trademarks with the United States Patent and Trademark Office (USPTO), indicating its intentions to expand its presence in the digital world. The new filings cover its Infiniti, Nismo and Nissan brands.
According to the USPTO filings, Nissan’s plans include the creation of virtual clothes, cars, headgear, trading cards, toys, and tickets. The company also intends to launch an NFT marketplace for trading and minting NFTs. This move reflects the growing trend of companies utilizing blockchain technology to create and trade unique digital assets.
In addition to these plans, Nissan has outlined its intentions to offer metaverse advertising services and other “entertainment services” covering online video, images, artwork, tickets, audio, sounds, music, and trading cards. The company plans to launch a website that will provide information on everything about Nissan’s proposed NFTs and how they will work.
Nissan’s foray into the Web3 space represents a significant shift in the automotive industry, as companies seek to capitalize on the growing popularity of blockchain technology and digital assets. With the rise of virtual reality and social media platforms, consumers are looking for new ways to engage with brands, and Nissan is positioning itself as a leader in this area. We look forward to seeing how Nissan’s plans unfold and how it will impact the future of the automotive industry.
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