- LEGO’s homepage was briefly hacked, displaying a fraudulent LEGO Coin scam that promised secret rewards to users.
- The scam was identified by fans on X, prompting LEGO to act quickly and remove the phishing link within 75 minutes.
- LEGO confirmed no user accounts were compromised and plans to enhance security measures to prevent future incidents.
On October 5, hackers briefly displayed a fraudulent LEGO Coin token scam on LEGO Group’s website. The company swiftly identified and removed the message. Reports confirm the scam lured users with promises of secret rewards for buying the non-existent Coin.
Scam Identified by LEGO Fans
X user ZTBricks, a LEGO fan, was the first to raise the alarm. He shared screenshots of the fraudulent message, which contained a “Buy Now” button linking to a phishing site.
The company has not yet made an official public statement regarding the hack, but it was confirmed that the fraudulent Coin message and its associated link have been removed from the company’s homepage.
According to Engadget, the Group communicated that the cryptocurrency scam appeared briefly and no user accounts were compromised during the incident. The company is implementing new security measures to prevent similar breaches in the future.
Timeline of Events
According to the LEGO subreddit, the scam appeared on the homepage at 1:00 am UTC on October 5 and was removed within 75 minutes. This quick action likely minimized the phishing scam’s impact.
Recently, the company has shown interest in blockchain technology and digital assets. In March, the company referenced NFTs in a commercial, though it was later deleted. No official details on it’s entry into the cryptocurrency market have been provided.
In April, KIRKBI, LEGO’s parent company, invested $1 billion in Epic Games for Metaverse projects. The swift removal of the Coin scam demonstrates LEGO’s commitment to protecting users and improving its security measures.
The quick response to the scam highlights the company’s dedication to protecting users, despite the short-lived security breach. As it continues to enhance its digital security measures, customers can be reassured that their personal data remains secure.
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