- Kraken becomes the official partner of Spanish football giants Atletico Madrid.
- The Kraken logo is set to be sewn on shirts for both the men’s and the women’s teams of Atletico Madrid beginning with the 2024/25 season.
- Kraken and Atletico Madrid partnership to provide fans with better experiences both on and off the field.
Kraken, one of the world’s leading cryptocurrency trading platforms, has entered a sponsorship deal with one of Europe’s top football clubs Atletico Madrid. Atletico Madrid men’s and women’s team shirts beginning from the 2024/25 season will have Kraken’s logo on the sleeves.
This partnership will seek to merge the football industry and cryptocurrency in a way that will increase the fun of every fan, both as a player and a shareholder.
The partnership’s potential was highlighted by Kraken Chief Marketing Officer Mayur Gupta, who said, “Kraken and Atlético Madrid think cryptocurrencies and football can revolutionize lives. We are honored to work with an esteemed club that places a high importance on methodical procedures. We’re thrilled to work with Atlético Madrid to spread awareness of cryptocurrencies’ real potential after nearly 13 years of building trust.”
Moreover, Óscar Mayo, Atletico Madrid’s Chief Revenue and Operating Officer, emphasized this topic underlining the importance of technology. He said, “We at Atletico Madrid always endeavor to be innovative, and the use of technology is very important to us. That is why Kraken is our partner of choice since we believe that the partnership will extend a digital touch or feel beyond the stadium experience that is accorded by the matches to the fans.”
The integration of web3 technologies and cryptocurrencies will allow Atletico Madrid’s supporters to take part in exclusive projects like blockchain-based initiatives, live auctions during games, and outreach campaigns that link the club’s enormous international fan base. The idea is to provide the fans with the additional facility to learn more about cryptocurrencies and deepen their experience of team support.
Kraken wants to involve as many people as possible in digital currencies by leveraging Atletico Madrid’s extensive worldwide reach and fan base. Through a full digital experience that goes beyond usual match-day engagements, the partnership will enable fans to learn about and enjoy the advantages of cryptocurrencies.
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