Japanese mixed martial arts and fighting organization RIZIN has announced the launching of its NFT marketplace. The official website “RIZIN Fighting Collection” is already up.

According to an announcement, the NFT collection will be formally released by the end of the year. The marketplace will be using the IOST blockchain as well.

While NFTs have existed back in the early days of crypto, they have become the driving force behind the space this year. In fact, various artists and notable personalities started their crypto journey through NFTs. Moreover, NFTs contribute a sizable number of transactions and trades within the entire crypto market.

In another news, popular alcoholic beverage brand Budweiser recently purchased the beer.eth domain for 30 ETH, which was about $96,000 at that time. Also, the beer brand bought another NFT that appears to be a rocket with the Budweiser logo all over it.

The NFT was purchased at 8 ETH, worth almost $26,000. The deal happened at the popular NFT marketplace OpenSea.