Instagram to End Its Affiliate Program for Creators

• Instagram is terminating its native affiliate-marketing cash incentive program.
• The social media platform has been testing the program with creators for more than a year.
• Instagram unveiled its Creator Marketplace, where sponsorship for creators will be allowed.

Social media networking platform Instagram is shutting down its native affiliate-marketing program this August 31, a year after the company tested it.

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The program was launched as a part of “Meta’s buffet of monetization tools for content creators,” in June. Through this program, influencers can earn a portion of gross sales driven by tagged merchandise on Instagram posts.

This isn’t the first time Instagram pulled out programs via its platform. Last month, the photo and video sharing app shut down numerous programs that paid its creators a large sum of money from affiliate posts. Throughout the year, Instagram either ended or modified several applications that pay its creators for assembly benchmarks.

According to the sources of Insider, Instagram’s announcement was expected to happen sooner or later because the program had glitches and limitations. One influencer who told the Insider said “It is a disgrace, it may’ve been an extremely nice alternative.” 

Meanwhile, Instagram has diverted its attention to new tools. The platform recently revealed its Creator Marketplace, where creators are allowed to have sponsors, similar to TikTok’s Creator Market. 

On the related news, Instagram added a new feature that allows NFT sharing via its platform last May. This is the second time Meta has tried to launch a crypto-related product. In 2020, the platform planned to launch Diem (formerly Libra), but the project was abandoned earlier this year due to regulatory obstacles and internal differences of opinion in which direction it should take.

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