- Huobi Rebrands to HTX making a major transformation with a new global vision.
- The mission is to bring financial freedom for 8 billion through global expansion and innovation.
- HTX puts asset listing decisions in users’ hands.
In a landmark move, Huobi, the renowned virtual assets exchange, has undertaken a sweeping rebranding effort, officially adopting the name ‘HTX’ as its new global brand. This strategic transformation marks a pivotal moment in the exchange’s 10-year history and underscores its commitment to a thriving ecosystem, financial empowerment, and a decentralized future.
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HTX: A Symbol of Innovation and Growth
The rebranding captures the essence of Huobi’s evolution. ‘H’ represents Huobi, while ‘T’ signifies TRON, showcasing HTX’s unwavering dedication to the TRON network. Lastly, the ‘X’ stands for the exchange itself, embodying HTX’s core identity as an exchange with its native token, HT. Furthermore, ‘X’ holds historical significance, denoting HTX’s 10th anniversary and its entry into a new era.
HTX’s transformation extends beyond nomenclature, introducing a compelling slogan, ‘HTX, Just Trade It,’ encapsulating the exchange’s vision of making digital asset trading accessible to all.
A New Quest for a New Age
HTX’s renewed mission is audacious yet noble: to build a metaverse free port and unlock financial freedom for 8 billion people worldwide. The exchange has charted a comprehensive growth strategy encompassing global expansion, ecosystem enrichment, wealth creation, and enhanced security and compliance.
In the pursuit of global expansion, HTX is poised to enter promising markets worldwide while maintaining equilibrium in its growth trajectory. The exchange commits to staying at the forefront of crypto market trends. In fact, it is prioritizing growth and profitability, and delivering professional services and an extensive product lineup.
HTX’s strategic partnerships extend to public chains like TRON, cross-chain protocols like BitTorrent Chain, and stablecoin projects such as TrueUSD. Collaborations will flourish as HTX forges relationships with various projects, public chains, stablecoins, and fosters a multi-dimensional business ecosystem.
Moreover, HTX places the power of asset listing decisions in the hands of the community. The exchange will revamp its listing strategy to introduce premium, popular assets from across the globe. Additionally, it will deepen connections with mainstream ecosystems, including public chains, Layer 2 solutions, and memecoins, while enhancing core products like PrimeVote and PrimePool.
HTX’s commitment to decentralization encompasses the global distribution of user assets via a decentralized custody system. The exchange will operate round the clock with 24/7 customer support, ensuring operational continuity in the face of regulatory changes.
Regular updates on Merkle tree-based Proof of Reserves and the establishment of risk reserve and liquidity funds will bolster asset security. HTX’s transformation signifies a bold step toward a decentralized, inclusive future, where financial empowerment knows no boundaries.
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