ZTX is an innovative and rapidly growing Web3 virtual world and creator platform, which has made a name for itself in the blockchain and decentralized Web3 world due to real utility, user incentives, sustainable on-platform activities, and functional digital assets packaged with immersive in-game experiences, creator rewards, real economic activity, asset production, and vast opportunities for self-expression and creativity. The platform has been hailed as the go-to destination for Web3 adopters, blockchain developers, game designers, and a vast array of participants in the NFT, Web3 and crypto spaces. Boasting a highly active community base and years of industry experience, ZTX has been on the cusp of a major Web3 gaming breakthrough for some time and is ready to take its offerings to the next level.
The ZTX Official Beta
ZTX has formally announced the launch of the ZTX Beta, a realistic virtual world in which players can harvest materials and craft objects and other in-game items that become part of the user’s inventory. Since these assets can be used to decorate in-game virtual real estate and can be bought, sold and traded with others on decentralized marketplaces, harvesting and crafting activities can generate significant economic benefits for users.
These offerings are expected to kickstart the growth of ZTX as a live, on-chain metaverse platform that is underpinned by Arbitrum, the leading Layer-2 blockchain for Ethereum. By enabling these activities and coupling them with other immersive experiences such as mini-games, quests, challenges, social engagement, and more, users, developers, brands, and partners can all meaningfully participate in and extract value from participation and activities within the ZTX world.
Best-in-Industry Design, Mechanics, and Economics
The ZTX team is comprised of several industry-leading veterans and pioneers. These include T. Elliot Cannon, Head of Game Design at ZTX, who is a AAA veteran in the video game industry with early contributions to Unreal, Unreal Tournament, and Epic Games, as well as Travis Britton, Chief Creative Officer at ZTX, who was the former Executive Creative Director at Roblox, and Cassidy Robertson, Senior Product Manager at ZTX, who was an early team member of Crypto Kitties at Dapper Labs.
With their vision and deeply experienced teams of developers, researchers, designers and partners helping to bring its vision to life, ZTX is empowering players to create game assets, wearables, and other interactive objects, each of which becomes an NFT that the player owns. This provides seamless freedom to build, collect, trade, sell, and buy in-game items for use in, for example, a user’s home, avatar, or land plot. By helping people build realistic and reflective representations of their dreams, the scale and vision of ZTX in enabling creativity backed by real economic activity and self-representation are unparalleled in the Web3 space.
According to team insiders, ZTX was designed to feel familiar and approachable yet futuristic in everything from the on-platform avatar builder to in-game mechanics and gameplay. Season 1 of the Beta will see the community engaged with asset creation and the launch of exclusive new experiences that will be connected to specific characteristics of ZTX’s unique Genesis Homes collections. These offerings will act as pull factors that incentivize players to build incredible worlds and come back for more. Additional offerings, in-game capabilities, experiences, and rewards will all be made available in subsequent releases and updates.
It is important to note that fast, secure, reliable, and low-cost operation of ZTX is made possible thanks to Arbitrum’s highly performant L2, which enables ZTX to provide the speed, scale, response times, and global footprint that Web3 gaming is destined to have.
While details and specifics of the Beta launch are yet to be released by ZTX on its social media accounts, several NFT drops and platform upgrades have already been teased by the team over the last several weeks. We expect the momentum to build as ZTX officially launches the Beta version of what promises to be a ground-breaking and high-impact step forward for Web3 and on-chain gaming across the world and eagerly wait to see what the Beta launch has to offer.
