Guests Enjoy OVER’s Metaverse Fashion Week From Terrazza Duomo 21

Guests Enjoy OVER’s Metaverse Fashion Week From Terrazza Duomo 21

During March’s Metaverse Fashion Week in Milan’s Piazza Duomo, a ground-breaking new virtual experience utilizing the power of the metaverse was unveiled. OVER, the blockchain powered decentralized platform known for blending the worlds of AR (augmented reality) and fashion, was able to put on a stunning display of gigantic models that were visible from Terrazza Duomo 21, a location upon which many notable guests like Rozy Oh, Israel’s Economic Mission in Italy, and members of Lamborghini and Diesel, were all present.

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A show like no other

OVER created an unparalleled and thrilling experience that could be accessed via smartphone from Terrazza Duomo 21, which overlooks the renowned Piazza Duomo in Milan, Italy’s timeless fashion capital.

This vibrant experience which goes beyond conventional fashion by connecting it with the digital world consisted of an authentic presentation in augmented reality with accumulations of everlasting and metaverse-ready designs. The show could also be seen specifically through smart devices which had the OVER app. This app functioned as the main link between the the user and the AR metaverse ecosystem, and the entire experience was also made possible thanks to the map2earn technology provided by OVER.

This technology, which helps establish a three dimensional record of various places and subsequently geolocate digital assets within the virtual space alongside an accuracy of 20cm (which is already a better option than conventional systems that rely on GPS), may be used by OVER digital land owners as well as the creator community.

The link between AR and fashion

AR is reshaping the fashion sector by improving customer experiences and facilitating new forms of creativity. AR can be used to display clothing designs and styles, offer online fitting experiences, and even develop personalized outfits for specific customers.

Brands can also use AR to produce immersive shopping experiences which enable customers to engage with products in memorable ways. Fashion brands can increase customer engagement and gain a competitive advantage by incorporating augmented reality technology into their sales and marketing plans. As augmented reality technology advances, the fashion industry is anticipated to become an even more important driver of AR creativity and adoption.

OVER’s creative use of augmented reality technology has earned them praise from industry experts like Cambridge University’s Innovation Advisor and the Metaverse Fashion Council. Regarding the aforementioned event in Milan, Diego Di Tommaso, Co-Founder and COO, focused on OVER’s commitment and emphasized the platform’s significance in both AR and fashion. Davide Cuttini, Co-Founder and CEO, expects AR to become an essential part of daily life and the fashion sector to spearhead this digital revolution.

Di Tommaso praised OVER and said that AR  is bringing about a new era of unprecedented creativity and possibilities. Stefano Galassi, Innovation Advisor, was also impressed by OVER’s work before saying that this sector needs more people working in it. Layla Pavone of the Municipality of Milan expressed similar sentiments. She was blown away by the event, saying that she wants OVER to be in Milan all year long because of the outstanding work the team is doing in this field.

Understanding OVER

OVER is pioneering the use of augmented reality technology to revolutionize the fashion industry. Fashion-related businesses can use the company’s platform to build immersive AR experiences for clients. The focus of OVER’s initiatives is on the output of their platform, enabling them to provide essential resources and solutions for both the fashion and AR industries.

It specializes in augmented reality solutions for the fashion industry. The blockchain-based, decentralized platform focuses on fusing the physical and digital realms to create an entirely new environment that is open to all. OVER enables its creators to publish and truly own their content, while also providing enticing rewards and opportunities to everyone who contributes to the ecosystem’s improvement and sustainability.

Visit OVER’s official website as well as social media channels like Instagram, Twitter, Facebook, and LinkedIn for more AR metaverse showcases and occurrences. Furthermore, for interview requests and additional information, get in touch with Lydia Wang, OVER’s Head of PR, at lydia.wang@ovr.ai.

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