- The FTC’s new rule prohibits fake followers, likes, and shares to promote online transparency.
- The rule targets all forms of manipulated social media metrics, ensuring authenticity.
- Crypto Influencers at Risk: Crypto influencers who use fake metrics will face $50,000 per violation fine.
The Federal Trade Commission (FTC) has introduced a stringent rule targeting the manipulation of online influence through fake reviews and social media metrics to ensure transparency in the digital space.
Prohibition of Fake Metrics
The newly implemented rule extends beyond the purchase of fake followers. In his X space platform, Rob Freund noted that the rule involves a vast space of fake enhancements, including artificial generations that might influence public perception of an individual’s or entity’s social media presence.
Rob Freund further highlighted that the rule is meant to be broad checking on issues, which includes likes, shares, and comment tools manipulated to project false popularity or credibility, with anyone doing that to be subjected to the rule.
What Next for Influencers After FTC Ban?
New rules from the FTC are expected to check on crypto influencers who use fake followers and likes. Crypto influencers who boost their social media clout with fake followers, views, and likes could be in line with facing fines from the rule to combat fake reviews. The penalties for violating the newly implemented rule will involve $50,000 for each violation.
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In addition, social media platforms and users who employ these deceptive tactics to boost their online presence will now face potential legal repercussions, signalling a shift towards more real interactions online.
The Federal Trade Commission (FTC) said on August 14 that its commissioners voted to pass the new federal regulations, which will become effective 60 days after being posted to the Federal Register on their official website.
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