- Floki partners with University of Miami Athletics to boost Valhalla’s exposure, integrating crypto gaming into sports culture.
- Floki commits donations to Canes Connection for each field goal, aligning sports and philanthropy.
- Floki expands globally, leveraging Valhalla’s unique gameplay and University of Miami partnership to attract a broader audience.
Floki, a prominent cryptocurrency organization, has formalized a multi-year partnership with the University of Miami Athletics. This agreement positions Floki’s MMORPG game, Valhalla, at the center of the university’s athletic activities.
Partnership Details and Objectives
Floki’s Valhalla will receive exposure across multiple University of Miami Athletics platforms as part of the new agreement. These include social media, digital advertising, and in-venue promotions during Hurricanes sporting events. The deal finds the university tapping into its robust sports audience to give Valhalla added exposure.
The partnership also includes philanthropic efforts. Floki has committed to donating to Canes Connection, the official NIL Collective of the Miami Hurricanes, for each field goal scored by the team during the football season. This initiative aligns with Floki’s broader strategy to integrate its brand into the sports community while supporting student-athletes.
About Floki and Its Ecosystem
Floki is a leading cryptocurrency company focusing on utility, philanthropy, and marketing. It aims to gain global acceptance and use. Floki’s ecosystem includes a game called Valhalla, an MMORPG derived from Norse Mythology. In Valhalla, users can navigate the dynamic, open world and interact with Veras, which has a player-driven economy.
Valhalla offers a unique gaming experience that combines creature collection and strategic gameplay. Players can participate in a dynamic virtual world that changes daily, making the game more attractive to a larger audience. The company is poised to have more users because the University of Miami Athletics partnership will increase the game’s profile.
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The University of Miami is an NCAA and ACC member school with nearly 400 student-athletes playing 18 varsity sports in intercollegiate athletics. Boasting 21 team national championships and 85 individual national championships, UM Athletics also promotes students’ academic success in sports and social services.
Floki’s market expansion is further supported by its recent availability on the European crypto exchange Iconomix. This move signifies Floki’s aggressive approach to increasing its market presence and user base.
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