- Crypto.com partners with UFC star Kamaru Usman and is hosting a giveaway of signed gloves and 10 fight passes.
- Earlier, Binance also signed a partnership with Christiano Ronaldo for the latter’s NFT collection.
- Donald Trump launched his 45,000 NFT collection, which was sold out in just 12 hours.
Crypto.com revealed another partnership with a superstar. This time, it is with Ultimate Fighting Championship (UFC) juggernaut Kamaru Usman.
Partnership details were yet to be released, at the time of writing. However, Crypto.com already posted a YouTube video showing Usman.
In addition, based on an official post by Crypto.com, Kamaru’s partnership with the trading platform is going to be a sponsorship. In fact, Crypto.com is giving away one pair of gloves signed by Kamaru, alongside 10 UFC fight passes.
For those interested in participating, the event will run from December 16 to 25.
Crypto.com’s sponsorship deal came as a surprise, given the current state of the crypto market. Embattled FTX was also known for signing in celebrities and professional teams from sports, entertainment, and even esports. However, since the FTX issues came to light, most — if not all — of these sponsorships have been canceled.
Meanwhile, Crypto.com and Binance continue signing sponsorship deals with celebrities. For instance, Binance partnered with football sensation Christiano Ronaldo to launch the latter’s non-fungible token (NFT) collection.
In another news, former US President Donald Trump offered his very own NFT collection.
Named Trump Cards, the NFT collection features 45,000 digital trading cards costing $99 each. In just 12 hours, all of the trading cards were sold.
