- Charles Schwab plans to launch spot crypto trading within 12 months pending favorable regulations.
- Schwab reports 400% increase in traffic to crypto-related content highlighting strong investor interest.
- Schwab partners with TMTG to launch Truth.Fi combining traditional and crypto investments for new markets.
Charles Schwab, a leading US brokerage with over $10 trillion in assets, is preparing to enter the spot crypto market. The firm expects to launch direct spot crypto trading services within 12 months, pending regulatory clarity.
Regulatory Shifts Pave Way for Crypto Expansion
The company plans to expand its digital asset services once the US regulatory landscape becomes more favorable. Schwab believes the changing environment may soon allow the firm to offer direct crypto trading to its clients.
Schwab already provides crypto-related products like ETFs and Bitcoin futures. However, adding spot crypto trading will mark a major shift in its digital strategy. The firm views this as a key move to remain competitive with platforms such as Robinhood and Webull.
Increased Interest Signals Strong Market Demand
Schwab has reported a sharp rise in crypto-related engagement on its platform. Its crypto website recently saw a 400% surge in traffic. Notably, 70% of that traffic came from potential clients rather than existing account holders.
The brokerage also noted increased participation in existing crypto-linked investment products. These include closed-end funds, crypto ETFs, and Bitcoin futures already available through Schwab.
New Division Targets Patriot Economy Investments
Schwab entered into a January 2025 partnership with Trump Media and Technology Group (TMTG) to develop Truth.Fi as their new financial brand. The new division will pursue investments in traditional assets and digital currencies through its operation.
The partnership includes a $250 million investment to be custodied by Schwab. The investments will target sectors such as US manufacturing, energy, and other industries aligned with the so-called Patriot Economy.
Schwab will advise Truth.Fi on its investment strategy. It will also handle asset custody for the venture. The new division is designed as an alternative to mainstream financial institutions.
Leadership Confirms Strategy Amid Rising Demand
Rick Wurster, who became Schwab’s CEO in 2025, has consistently supported the company’s digital asset strategy. He first shared Schwab’s interest in spot crypto trading during interviews in late 2024.
Back then, Schwab indicated it was ready to enter the crypto market when conditions allowed. Wurster anticipated that regulatory developments following the 2024 US election would create a more open environment for crypto offerings.
Spot Crypto Launch Could Redefine Schwab’s Role
Schwab’s move into spot crypto trading is expected to enhance platform liquidity and expand investor options. The firm also aims to build trust among crypto-curious investors seeking regulated access to digital assets.
Plans remain in place to roll out spot Bitcoin trading services by April 2026. Schwab’s entry may further blur the lines between traditional finance and digital assets.
