- Binance and YG Entertainment have agreed to partner to issue NFTs.
- YG manages leading k-pop groups like BIGBANG and BLACKPINK.
- Also, YG is the last Big 4 k-pop company to venture into crypto
Binance exchange has taken its ecosystem to the next level with a new deal with renowned Korean company YG Entertainment Inc (YG). The deal aims to create an eco-friendly ecosystem across Metaverse, NFTs, and possibly gaming.
YG is one of the top four leading Korean entertainment companies. The company manages K-pop superstars like BIGBANG, BLACKPINK, iKon, and Treasure to name a few. Notably, YG will provide Binance with NFT content and gaming assets for Binance Smart Chain (BSC) based games.
YG owns various intellectual rights to content that can easily be converted into NFTs and other digital assets. YG is known for its creativity and has even partnered with Netflix to produce a documentary on the top K-pop girl group BLACKPINK in 2020.
In addition, the news comes soon after YG announced that BIGBANG will soon have a comeback. The group will be releasing a song in “the Spring” according to a recent YG announcement. The upcoming BIGBANG release will be the first after a long four year
The partnership is the latest in a series of K-pop and crypto ventures. Other K-pop companies that have ventured into crypto and NFTs include HYBE which manages the Grammy-nominated group BTS. HYBE partnered with UPBIT, a popular Korean crypto exchange to issue BTS NFTs.
Also, JYP Entertainment and SM have also ventured into NFTs making YG the last top four k-pop companies to venture into crypto adoption.
Non-fungible Tokens (NFTs) have fueled crypto popularity as a growing number of celebrities have adopted them.
Recommended News :
Crypto News Land (cryptonewsland.com) , also abbreviated as “CNL”, is an independent media entity — we are not affiliated with any company in the blockchain and cryptocurrency industry. We aim to provide fresh and relevant content that will help build up the crypto space since we believe in its potential to impact the world for the better. All of our news sources are credible and accurate as we know it, although we do not make any warranty as to the validity of their statements as well as their motive behind it. While we make sure to double-check the veracity of information from our sources, we do not make any assurances as to the timeliness and completeness of any information in our website as provided by our sources. Moreover, we disclaim any information on our website as investment or financial advice. We encourage all visitors to do your own research and consult with an expert in the relevant subject before making any investment or trading decision.