- Binance and YG Entertainment have agreed to partner to issue NFTs.
- YG manages leading k-pop groups like BIGBANG and BLACKPINK.
- Also, YG is the last Big 4 k-pop company to venture into crypto
Binance exchange has taken its ecosystem to the next level with a new deal with renowned Korean company YG Entertainment Inc (YG). The deal aims to create an eco-friendly ecosystem across Metaverse, NFTs, and possibly gaming.
YG is one of the top four leading Korean entertainment companies. The company manages K-pop superstars like BIGBANG, BLACKPINK, iKon, and Treasure to name a few. Notably, YG will provide Binance with NFT content and gaming assets for Binance Smart Chain (BSC) based games.
YG owns various intellectual rights to content that can easily be converted into NFTs and other digital assets. YG is known for its creativity and has even partnered with Netflix to produce a documentary on the top K-pop girl group BLACKPINK in 2020.
In addition, the news comes soon after YG announced that BIGBANG will soon have a comeback. The group will be releasing a song in “the Spring” according to a recent YG announcement. The upcoming BIGBANG release will be the first after a long four year
hiatus.
The partnership is the latest in a series of K-pop and crypto ventures. Other K-pop companies that have ventured into crypto and NFTs include HYBE which manages the Grammy-nominated group BTS. HYBE partnered with UPBIT, a popular Korean crypto exchange to issue BTS NFTs.
Also, JYP Entertainment and SM have also ventured into NFTs making YG the last top four k-pop companies to venture into crypto adoption.
Non-fungible Tokens (NFTs) have fueled crypto popularity as a growing number of celebrities have adopted them.
