- Avalanche-based Cenoa enters Mastercard’s blockchain support program.
- Mastercard aims to revolutionize finance through blockchain technology.
- The Start Path program empowers startups in digital assets and blockchain innovation.
Avalanche-powered project, Cenoa is now one of seven global startups to join in Mastercard’s Start Path Program. Cenoa was chosen and Avalanche hopes it will become the preferred app for serving underbanked communities in emerging markets on its blockchain.
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In an official announcement, Mastercard addresses how they talk about blockchain. In particular, their network is connecting ecosystems across the digital assets realm to power new and relevant solutions. By doing so, it intends to make the industry accessible to all.
Specifically, the notice mentions how blockchain technology is rapidly reshaping the world of finance and payments, offering a range of possibilities for enhancing consumer choices and financial processes. As the driving force behind many digital assets, Mastercard believes that blockchain has the potential to revolutionize global commerce.
Thus, Mastercard is taking a leading role in harnessing this innovation to accelerate supply chains, monitor carbon footprints, and transform various industries. Through the Start Path Blockchain and Digital Assets program, Mastercard is providing support to startups worldwide that are pioneering exceptional user experiences and expanding the application of blockchain technology.
This initiative offers startups the opportunity for technical collaboration, access to Mastercard’s extensive customer base and distribution channels. Ultimately, it also creates higher and easier access to subject matter expertise and tailored training.
Furthermore, among the selected companies joining the Start Path program are those with a proven product-market fit, specializing in digital assets, crypto payments, scalable blockchain solutions, NFTs (Non-Fungible Tokens), loyalty programs, and more.
These startups, including the Avalanche-powered Cenoa, have successfully secured seed or Series A funding, positioning them as key players in the blockchain industry. Lastly, through this program, Mastercard is committed to simplifying the deployment of blockchain technology and making it more accessible to fintechs and enterprises.
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