Liverpool FC Expands Its Partnership With Sorare

• Liverpool FC will now collaborate with Sorare on multimedia fan content.
• Sorare is truly in the front of the NFT trend in sports.
• Sorare’s connection is the latest in a long sequence of notable accomplishments.

This partnership with Sorare will see “Liverpool FC engage with Sorare on multimedia fan material and offer new unique experiences for Reds supporters and Sorare’s managers,” according to a statement.

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Sorare is genuinely at the forefront of the NFT movement in sports. Only two weeks ago, the NBA announced the introduction of an NFT fantasy basketball game in collaboration with Sorare. Sorare NFT sales increased by 800% in July when soccer player Kylian Mbappé struck a partnership with the platform.

The ground-breaking relationship will also enable Liverpool FC to reach out to new supporters all around the world via Sorare, which has a user base of over 2 million people in 185 countries.

Sports memorabilia have long been used to let fans celebrate their love of football, and with Sorare, they can now enter a new realm of online fandom, where they can own and manage cards of their favorite players while honing their enthusiasm for the game.

The exclusive relationship is the latest in a long line of significant achievements for Sorare, which now has over two million members globally and 280+ partnered sports organizations, including La Liga, the Bundesliga, Serie A, and Major League Baseball.

At Liverpool Football Team, we’re constantly working to pioneer new technologies for our followers, with the purpose of enriching their fan experience and making them feel as connected to this club as possible, We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.

Ben Latty, commercial director.

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