Basketball Hall-of-Famer Michael Jordan has partnered with Solana to launch his own set of non-fungible tokens (NFTs) in 2022. These digital properties will highlight his greatest plays in the basketball world.
Read CRYPTONEWSLAND onSpecifically, Jordan is working with his son, Jeffrey, for their latest venture named Heir Inc., a platform that aims to connect athletes with their fans.
Heir secured at least $10 million in its seed funding round, effectively providing it the necessary fuel for its initial operations. This funding round garnered the support of institutional investment firm Thrive Capital, Michael Jordan, Solana’s investment arm Solana Ventures, and more.
This is not the first exposure of Michael Jordan in the world of cryptocurrency and blockchain. In fact, in early 2021, he strongly supported the $305 million funding round of Dapper Labs, which is the company that developed NBA Top Shot.
Michael Jordan (also referred to as MJ) is one of the most popular basketball players of all time. In fact, the National Basketball Association (NBA) describes him as “the greatest player of all time” in terms of acclamation. He was most popular for leading the Chicago Bulls to secure up to six championships.
MJ’s popularity has led to Nike’s creation of Jordan, a separate line of shoes named after him. While he does not necessarily own Jordan, he receives a percentage from the brand’s sales.
Meanwhile, at the time of writing, Solana (SOL) price is at $180.77, according to CoinGecko.
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