Instagram to End Its Affiliate Program for Creators
Instagram is terminating its native affiliate-marketing cash incentive program. The social media platform has been testing the program with creators for more than a year. Instagram unveiled its Creator Marketplace, where sponsorship for creators will be allowed. Social media networking platform Instagram is shutting down its native affiliate-marketing program this August 31, a year after the company tested it. The program was launched as a part of “Meta’s buffet of monetization tools for content creators,” in June. Through this program, influencers can earn a portion of gross sales driven by tagged merchandise on Instagram posts. This isn’t the first time