Hugo And Imaginary Ones To Launch NFT Collection

Hugo-And-Imaginary-Ones-To-Launch-NFT-Collection
  • Hugo Boss reveals plans to introduce its very first NFT line.
  • Embrace Your Emotions will be the title of the NFT collection.
  • The staking environment of Imaginary Ones will be accessible to NFT holders.

Hugo, the youthful division of Hugo Boss, announced that it will collaborate with the imaginative NFT initiative Imaginary Ones to bring its clothing into the metaverse. Hugo revealed on Tuesday that it will introduce a “holistic, 360-degree metaverse experience” as part of a “global revamp” of its brand.

Embrace Your Emotions will be the title of the NFT collection, which debuts in early November and consists of 1,001 three-dimensional animations (EYE).

The collection’s goal, according to Imaginary Ones, is to “encourage everyone to connect with their emotions, and to send a message that all feelings, both good and bad, are genuine and need to be welcomed, as the freedom to feel and express may greatly enhance mental health and general well-being.”

Six of the 1,001 NFTs will have unique characteristics. Five characters stand in for five common emotions: love, fear, sadness, and rage. 

The collection’s humorous plot will also support a good cause since on October 10, World Mental Health Day, a special sixth figure who embodies all five emotions will be auctioned, with all proceeds going to Youth Aware of Mental Health (YAM). 

This research-based program on mental health welcomes kids between the ages of 13 and 17 to learn about and investigate the subject. It has been tested with more than 85,000 teens in 16 different countries.


The staking environment of Imaginary Ones will be accessible to NFT holders, who will then have access to a unique selection of Hugo x IO goods, experiences, and content, including digital wearables. There are 8,888 animated figures in the original NFT collection by Imaginary Ones. Its current floor price is 0.73 ETH ($980).

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