- FTX launches its first ad campaign, “In On,” featuring CEO Sam Bankman-Fried and supermodel Gisele Bundchen.
- The company also vows to donate up to $1 billion to charitable causes this year.
- The funds will be used for pandemic prevention and social and environmental causes.
Crypto trading platform FTX is seeking ways to get one step ahead in the growing popularity of cryptocurrency by depending on supermodel Gisele Bundchen, along with an effort to clean up the environment and improve the world.
Bundchen, FTX’s head of environmental and social initiatives, was at the 2022 Crypto Bahamas conference, along with FTX co-founder and CEO Sam Bankman-Fried to reveal the launch of the exchange’s first print ad campaign “In On” and $1 billion charitable funding.
The ads, featuring both the CEO and supermodel, will highlight FTX’s devotion to constructive altruism and global impact. The ads showed why they became involved with cryptocurrency and how FTX can help change the world. In addition, the ads appeared in a couple of magazines such as Vogue, GQ, Vanity Fair, and The New Yorker.
Meanwhile, FTX, in partnership with Bundchen, also committed to donating up to $1 billion to charitable causes this year. This will come via FTX Foundation’s Climate and Community funds.
Bundchen, serving for the UN’s Environment Program as a goodwill ambassador, has been vocal with her advocacy since her appointment. The iconic supermodel said in a statement:
“I try my best to bring attention to those things related to if we don’t have clean soil, clean water, we need all of that to survive, no matter where you are, or where you’re from.”
Bundchen and husband Tom Brady became environmental and social initiatives advisers with FTX in June 2021. A few months later, the couple invested in the FTX platform and took an equity stake. She made her first appearance as FTX’s head of environmental and social initiatives at the Crypto Bahamas conference.
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