Emirates Pavilion Reworked as Brand Embraces NFTs and Metaverse
  • Emirates announces its decision to launch NFTs and enter the metaverse.
  • NFTs will arrive in the form of utility NFTs as well as collectibles. 
  • The Emirates pavilion at Expo 2020 will turn into a hub for innovation.

The esteemed airline company — Emirates, announces its interest in NFTs and the metaverse via a press release. In particular, Emirates will soon launch exciting experiences in the metaverse for its employees and customers. Additionally, it will also launch its very own non-fungible tokens (NFTs).     

In detail, these NFTs will come in both collectibles and utility-focused services. So far, it seems the first projects for both the NFTs and the metaverse experiences are already underway. Specifically, for the metaverse, it aims to build a signature brand experience. 

It is no secret that Emirates is famous for introducing innovative and customer-centric products and services. Thus, it comes as no surprise that the brand has now set its eyes on its next digitally forward milestone. For now, Emirates is engaging with industry partners on its Web3 strategy. Also, it is recruiting talent for its many projects.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group says, 

Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.

He also adds, “Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences.” More so, Emirates is excited about the opportunities in the digital space of the future and is committing significant investment in financial and resource terms. 

Overall, Emirates aims to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies. Finally, His Highness Sheikh Ahmed bin Saeed Al Maktoum reveals,

It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.

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A focused and vigilant storyteller for all things blockchain and cryptocurrency. Besides consuming every piece of literature about the metaverse, she can often be found at industry convections looking for the latest scoop.