EA Joins Ubisoft in blockchain
  • Electronic Arts (EA) considers NFT and blockchain games as part of the future of gaming.
  • Recently, Ubisoft also announced that it will delve deeper into NFT and blockchain.

Gaming juggernaut Electronic Arts (EA) has expressed interest in blockchain gaming, particularly those involving non-fungible tokens (NFTs). According to EA, these are “an important part of the future”.

According to EA CEO Andrew Wilson during the company’s earnings call,

“They [gamers] want more digital experiences outside the game — esports, NFTs, broader sports consumption and they want us to move really, really quickly.”

Interestingly, the company said the statements alongside major competitor Ubisoft announcing its goals to develop and launch blockchain games. In fact, the blockchain gaming community is stoked that these mainstream companies are highly considering this developing space as the new frontier of gaming.

Currently, Ubisoft is one of the partners of NFT gaming hit Axie Infinity, which recently launched its own decentralized exchange (DEX) named Katana. 

Meanwhile, the crypto market is continuing its rally. At the time of writing, the combined market capitalization of all cryptocurrencies is $2.8 trillion. Interestingly, this is only less than $200 billion shy of breaching the $3 trillion mark.

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